Eric Schwartzman
 Eric Schwartzman, the former director of promotions at Rogers & Cowan, established Schwartzman & Associates, Inc. in 1999 to offer technology, media and entertainment clients a full range of public relations services with an emphasis on integrating the Web into every aspect of media, community, analyst and industry relations. Click here to see Eric's speaking credentialsSchwartzman is also the founder and president of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, dynamic communications software tools and services. With over a decade of experience as a marketing professional on the client and agency side, Schwartzman is a known advocate and early adopter of leading-edge technology, such as blogs and podcasts, who hasn't lost sight of the basics. In addition to his public relations duties, Schwartzman edits the blog, Spinfluencer, about how public relations, the news media and emerging technologies influence perception and shape popular opinion. He also hosts the award winning podcast, "On the Record...Online" which was honored with the "Award of Excellence" from the Society for New Communications Research and the "PRSA PRism Award", and brings an audience of 25,000 listeners the story behind the story, through in-depth one-on-one interviews with mainstream journalists, influential bloggers and podcasters about how technology is changing the news media business. Due to his insider knowledge on blogs and podcasting, Schwartzman is a frequent presenter at conferences and academic universities. Recent speaking engagements include Bulldog Reporter's PR University, the Media Relations Conference, the Public Relations Society of America, The Software Council, EMC Entertainment Marketing Conference and Pepperdine University. He has been quoted in industry trade publications including PR Week, Ad Age, Media Relations Report [PDF], Media Relations Insider [PDF] and PR News [PDF]. Schwartzman's background in the realm of strategic communications is extensive, with seven years experience as a senior marketer on the client side for two well-known entertainment companies. The first was Wildfire, a leading special effects company, where his efforts resulted in seven figure contracts with Walt Disney Imagineering, Paramount Pictures, Warner Bros., and Universal Studios among others. The second was an interactive games manufacturer Laser Storm, where as an internal executive officer he helped complete an $18 million initial public offering on the NASDAQ exchange in 1995. In 1996, Rogers & Cowan, recruited Schwartzman to lead the AOL account. As the agency's Director of Promotions, where he aligned entertainment and corporate interests to create 'mediagenic' cross-promotions while spearheading accounts for agency clients Sports Agent Leigh Steinberg, Marriott, Renaissance Cruises, and the Animal Rescue Foundation among others. He also directed event pressroom activities at the Grammy Awards and the Soul Train Awards, and worked in pressrooms at the MTV Video Awards, MTV Movie Awards, FOX Teen Awards, the People's Choice Awards and countless other special events and premieres. Schwartzman began his professional career as a writer intern on the CBS sitcom, "Doctor, Doctor" starring Matt Frewer and next as a copy writer at Red Car Production before continuing on as US contributing editor for the UK-based Leisure Management Magazine, where he covered technology and entertainment trends. After graduating from a leading agricultural high school in Israel in 1984 as class valedictorian, Schwartzman entered Tel Aviv University, electing courses in propaganda studies. Following a short stint at New York University's summer program, Schwartzman found his way to San Francisco State University's School of Creative Arts, where he graduated with honors under the tutelage of scholar and philanthropist Dean August Coppola, from the intensely competitive film production core of seminars fusing semiotics, the study of how meaning is derived from images, text, film, video, animation with the nuts and bolts of filmmaking. Eric Schwartzman lives in Santa Monica, California, is a committee member of the United Jewish Fund's Entertainment Division. He and his wife, photographer Celia Colton, and son William are members of Brentwood Country Club where they enjoy tennis and golf. Professional and Academic Speaking CredentialsNew Media PR Boot Camp
Public Relations Society of America, New Orleans
November 13-14, 2008
Meet the Media : Media Business Journalists
Public Relations Society of America
October 21, 2008
Leveraging Social Media for PR: Blogs, Wikis and Podcasts
Ministry of Information, Singapore October 9 - 10, 2008 & October 16 -17, 2008 Search Engine Optimization for PR
Ministry of Information, Singapore October 7 - 8, 2008 Effective Writing for New Media
Ministry of Information, Singapore October 6, 2008 New Media PR Boot Camp
Public Relations Society of America, Washington, D.C.
October 2-3, 2008
Public Relations Society of America, Norfolk, VA
October 1, 2008 Meet the Media: TV and Radio Guest Bookers
Public Relations Society of America August 19, 2008 Public Relations Society of America, New York City
July 18-19, 2008
Meet the Media : Daily Newspaper Op-Ed Editors
Public Relations Society of America
June 24, 2008
Public Relations Society of America, New York City
June 9-10, 2008 Strategic Communication: Communicating in a New Media Environment Ministry of Information, Singapore
May 20-23, 2008
Survival of the Fleetest
PRSA Counselors Academy Spring Conference, Naples, Florida
May 18-20, 2008
New Media PR Boot Camp
Public Relations Society of America, Los Angeles May 1-2, 2008
Meet the Media: Entertainment News Media
Public Relations Society of America
April 15, 2008
April 10-11, 2008
New Media PR Boot Camp Public Relations Society of America, New York City March 20-21, 2008 PRSA International Conference Philadelphia
October 20-23, 2007 Protecting Your Brand in User-Generated Spheres CTAM Summit 2007 Washington Convention Center, D.C. July 23-25, 2007 Online PR Covergence 2007 Conference - Communtelligence Universal Hilton, Los Angeles May 16-18, 2007 Advanced PR Technology Conference Westside Collection, Los Angeles, March 2, 2007 Columbia Univeristy March 16, 2007 Introduction to New Media Public Relations Journalism, Public Relations, and Fund-Raising Program, UCLA Extension January 24 - February, 21 2007 Annual Board Meeting - Korn Ferry International Boca Raton Resort January 20, 2007 Strategic Media Relations Conference - Pacific Conferences
Grand Copthorne Waterfront, Singapore February 5, 2007 Audio and Video Podcasting: The Right Way to Use This Medium for Marketing 2007 International Consumer Electronics Show, Las Vegas
January 9, 2007
DEMXPO
Hyatt Regency Century Plaza in Los Angeles
Novemeber 29-30, 2006
Executive Podcast Workshop: Strategies and Tactics for Effective Podcast Marketing, PR and Promotions PRSA International Conference 2006 Salt Lake City
November 11, 2006 Exploit the State of the Art for Increased Visibility, Greater ROI and Crisis Management Advanced PR Technology in Practice - Bulldog Reporter, San Francisco
November 10, 2006
Exploit the State of the Art for Increased Visibility, Greater ROI and Crisis Management Advanced PR Technology in Practice - Bulldog Reporter, New York City
November 3, 2006
Executive Podcast Workshop: Strategies and Tactics for Effective Podcast Marketing, PR, and Promotions Public Relations Society of America, New York City
October 23, 2006
Emerging Media Trends Worldcom Public Relations Group Fall Americas Region Meeting, Nashville
October 12, 2006
Integrating Podcasts into the Marketing Mix; Building a Business Case and Demonstrating Value The Podcast and Portable Media Expo - Ontario, CA
September 29, 2006
Communintelligence Teleseminar
September 28, 2006
New Media Revolution: Applying Blogs, Podcasts, RSS and Tagging to PR Public Relations Society of America, New York City
June 27, 2006 Building a Business Case for Podcasting Syndicate New York
May 16-17, 2006
Ad Tech San Francisco - Next & Now Learning Track Podcasts and Vidcasts for Marketing & Public Relations, San Francisco
April 27, 2006
Bulldog Reporter's Annual Public Relations Conference Media Relations 2006, New York City
April 9-12, 2006 Delivering Messages to the Public, Los Angeles
March 14, 2006 New Communications Forum, San Jose
March 3-5, 2006
New Communmications Forum, Palo Alto, Ca
March 1-3, 2006 PR Panel for the Government of Israel
Entertainment Marketing Conference, Los Angeles
November 7-8, 2005 Revolution in PR Technology: How Blogs, Wikis and Podcasts are Transforming Corporate Communications PR University - Bulldog Reporter, San Francisco
September 16, 2005 Software Council of Southern California, Los Angeles
September 15, 2005
Revolution in PR Technology: How Blogs, Wikis and Podcasts are Transforming Corporate Communications PR University - Bulldog Reporter, New York City
September 9, 2005
Public Relations Society of America - Los Angeles Chapter
July 28, 2005
The Art of Powerful Messaging Media Relations 2005 - Bulldog Reporter, San Francisco
April 10-12, 2005 News Mentions
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