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CLIENT PRESSROOMSLASER STORM

Laser Storm Electronic Gaming 

About Laser Storm

Laser Storm is an operator of entertainment centers and a leading manufacturer, designer, developer and distributor of innovative themed laser games and systems for the rapidly-growing location-based entertainment industry. The company has placed over 200 Laser Storm systems worldwide.

Eric Schwartzman was responsible for the company's marketing efforts, which included meeting the demands of an agressive, international trade show schedule. Schwartzman contracted the production of the company's trade show displays, and handled all logiistics pertaining to transportation, assembly, staffing and storage.

As part of the licenese agreement, Schwartzman negotiated with Marvel Entertainment Group to provide costumed characters at the new product's launch to the amusement trade, and staged an informative production number that the characters performed hourly to explain the attraction to attendees.





 

Trade Show Marketing 

  • Stargate Licensed Attraction

    This portal entrance to Laser Storm's new Stargate licensed attraction, which also made the entrance to the company's trade show display, was awarded best new product by the International Association of Amusement Parks and Attractions.
  • Stargate Trade Show Display

    This modest 10' x 30' display featured Laser Storm's Stargate Attraction for buyers at the International Council of Shopping Centers trade show and conference.
  • X-MEN Trade Show Display

    This 4000 square foot display was used by Laser Storm to introduce their X-MEN licensed product at the International Association of Amusement Parks and Attractions trade show.
  • X-MEN Trade Show Display

    This 4000 square foot display was used by Laser Storm to introduce their X-MEN licensed product at the International Association of Amusement Parks and Attractions trade show.
  • X-MEN Trade Show Display - Detail

    Detail photography of a 4000 square foot display designed and produced by Eric Schwartzman for Laser Storm. The display was used to introduce Laser Storm's new X-MEN licensed product at the International Association of Amusement Parks and Attractions trade show.
  • X-MEN Trade Show Display - Detail Two

    Staff memebers in the 4000 square foot display designed and produced by Eric Schwartzman for Laser Storm. The display was used to introduce Laser Storm's new X-MEN licensed product at the International Association of Amusement Parks and Attractions trade show.
  • X-MEN Promotion

    Tickets were direct mailed to show attendees to help generate advance excitement for the new attraction.
  • Press Releases 

    May 13, 1997 United Artists Theatres signs final agreement with Laser Storm Inc.; company's award-winning game to be built in cutting edge Starport Entertainment Center

    Laser Storm Inc. (NASDAQ:LAZR,LAZRW) Tuesday announced that it signed a final agreement with United Artists Theatres Circuit of Englewood, Colo.
     
    Nov. 12, 1996 Laser Storm Inc. Announces Acquisition Of Coral Springs, Fla. Location

    Laser Storm Inc. (NASDAQ:LAZR, LAZRW) on Tuesday announced that it has acquired its first Florida based location in Coral Springs.
     
    Sept. 20, 1996 Laser Storm Signs Exclusive Licensing Agreement With Marvel Entertainment Group Inc.; Laser Storm to Develop Marvel Comics X-Men Themed Laser Tag Game

    Laser Storm, Inc. (NASDAQ: LAZR, LAZRW) of Denver, CO, announced today that it has signed an exclusive licensing agreement with Marvel Entertainment Group, Inc. (NYSE: MRV).
     

    In the News 

    Oct. 7, 1996
  • Amusement Business - Waterville USA adds dry attractions.
    Waterville USA in Gulf Shores, Ala., has added dry attractions to augment a full-fledged waterpark that is still expanding. Ed Warrington built the waterpark, along with a 36-hole miniature golf attraction, in 1987. Since then, a go-kart...
  • Sept. 20, 1996
  • Dow Jones News - Laser Storm To Develop X-Men Themed Laser Tag Game >LAZR MRV
    DENVER - Laser Storm Inc. (LAZR) received a license from Marvel Entertainment Group Inc. (MRV) to develop a themed laser tag game based on Marvel's X-Men characters...
  • April 29, 1996
  • The Wall Street Journal - New Stock Listings
    ...The Nasdaq small-cap market began trading...Laser Storm Inc., Denver, a company that sells Laser Storm game systems, including arenas, LAZRU...
  • April 24, 1996
  • Rocky Mountain News - Laser game IPO storms market; Unsung Denver-based Laser Storm company shows $223,000 profit
    A little-known Denver company that designs and markets interactive laser tag games began trading with a bang Tuesday. Shares and warrants of 6-year-old Laser Storm Inc. gained $1.13 after being priced Tuesday at $4 a unit on the Nasdaq...
  • Oct. 28, 1996
  • Dow Jones News - Laser Storm Inc. To Build Laser Tag Facility In Fla >LAZR
    DENVER - Laser Storm Inc. will build a 9,400-square-foot dual laser tag facility at Oakwood Plaza in Hollywood, Fla. In a press release, the company said the facility will contain two laser tag arenas, a Namco arcade and a party...
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