ABOUT US ABOUT THE AGENCY
About Us: Schwartzman & Associates Public Relations 
Overview
Schwartzman & Associates Inc. was established in 1999 by Eric Schwartzman, the former director of promotions at Rogers & Cowan, to offer media, entertainment and technology businesses responsible, senior-level public relations counsel. Leveraging Schwartzman's experience promoting Fortune 500 technology, media and entertainment companies, the firm offers clients a full range of public relations services.
Focused and Specialized
Schwartzman & Associates is a boutique agency that specializes in developing thoroughly researched, mediagenic initiatives that strategically reinforce existing corporate marketing plans.
The agency works with corporate clients to build visibility and credibility through media relations, special events, industry events, reputation management and innovative online communications programs, including blogs, podcasts and RSS news feeds.By incorporating emerging technology such as online pressrooms and podcasts into a public relations campaign, Schwartzman & Associates stays ahead of the traditional publicity game while at the same time exposes clients to more targeted and meaningful audiences.
Truth in PR
With an understanding that the media may question tomorrow what you say today, Schwartzman & Associates publicizes on the basis of truth. We oppose spin, which implies deception or a reconfiguring of the facts to hide or mask the truth, or adulation, which more often than not is a detour from the truth. We practice truth in public relations.
The upside is clients are not promoted incongruously, or set up to deliver against false expectations. The downside is, we may not always agree or tell clients what they want to hear.
Brand Advocates
At Schwartzman & Associates, we function as advocates by remaining faithful to corporate and brand messages and by reinforcing these messages through communications that are factual, relevant and compelling.
Results Driven
We deliver information that journalists care about and produce the results that clients expect.
Experienced
Schwartzman & Associates has successfully handled media campaigns for a diverse roster of clients including the Cirque du Soleil at the 74th Annual Academy Awards, the Salt Lake Olympics and Microsoft. The firm has successfully guided clients through winning Emmy campaigns, trade and consumer media relations programs, industry analyst tours, public offerings, mergers and acquisitions.
Schwartzman & Associates is responsible for generating media coverage on behalf of our clients with leading national media outlets including but not limited to The New York Times, The Wall Street Journal, Los Angeles Times, USA Today, Washington Post, Time Magazine, Newsweek, The Today Show, Good Morning America, Rolling Stone, CIO Magazine, INFO WORLD, InformationWeek, eWeek, Entertainment Tonight, CNN, Access Hollywood, E! Entertainment TV, Extra, MTV, all major broadcast and cable television and radio networks, Variety, Hollywood Reporter, Amusement Business, Mediaweek, Broadcasting & Cable, Electronic Media, PC World, Wired News, Reuters, the Associated Press as well as hundreds of other national and local print and electronic outlets nationwide.
"After interviewing a number of leading technology public relations agencies, we selected Schwartzman PR because they took the time to understand our business challenges and proposed a program which reinforced our existing marketing communications efforts. Since then, the visibility Syncata has gained through dozens of print and electronic media placements in specific vertical industry publications has helped us build awareness, make short lists and accelerate our sales cycle."
- Ujj Nath, President and CEO, Syncata Corporation
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10 Simple Ways to Make News: Schwartzman & Associates Public Relations